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Research papers

The past is the future again

Is the past the future again? Will we live to see a relaunch of optimisation? Is it worth the trouble to look into the matter again? Do we now have the chance to use media selection models more efficiently? Could we use all possible means today? Or...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-past-is-the-future-again


Research papers

Opening of the seminar

We have discussed the various methodical problems of media research. Case studies have been presented, survey designs have been discussed and the findings of very important and sometimes only important surveys have been elaborated. The methodical...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Otmar Ernst
April 11, 1984
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Citation

Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/opening-of-the-seminar-2465


Research papers
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Citation

Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summing-up-2466


Research papers

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982
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Citation

Hess and Ernst (1982a, June 15). Methodological experiments of measuring the coverage of daily newspapers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methodological-experiments-of-measuring-the-coverage-of-daily-newspapers


Research papers
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Citation

Ernst, O. (1974a, June 15). Marginal remarks on the situation of editorial research in 1974. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marginal-remarks-on-the-situation-of-editorial-research-in-1974


Research papers

Advertising pressure

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
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Citation

Geiger and Ernst (1971a, June 15). Advertising pressure. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-pressure


Research papers

Advertising pressure (German)

The magazine HOR ZU and FUNK UHR commissioned the Delta Institute in Constance to carry out a survey on the relations between advertising pressure and advertising response . The Institute worked in cooperation with the Market Research and Planning...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: S. Geiger, Otmar Ernst
June 15, 1971
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Citation

Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-pressure-german-